Responsibilities Include But Are Not Limited To:

• Social Media Strategy: Develop and execute an effective social media strategy tailored to the LATAM market to increase brand awareness, engagement, and lead generation;
• Content Creation: Create compelling and shareable social media content, including text, images, videos, and infographics, that aligns with Airalo's brand voice and values; develop an editorial calendar, and execute strategies on social media channels, and other region-specific community platforms;
• Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers;
• Social Media Advertising: Plan and execute paid social media campaigns to reach and convert the target audience, utilizing ad platforms such as Facebook Ads, Instagram Ads, and others;
• Analytics and Reporting: Monitor social media metrics, track KPIs, and generate regular reports to measure the effectiveness of social media efforts. Utilize insights to make data-driven improvements;
• Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection);
• Stay Updated: Stay current with industry trends, social media best practices, and emerging platforms to suggest new ideas and strategies to maintain Airalo's competitive edge.

Must-haves:

• Bachelor’s degree with a strong similar professional background & 3+ years experience in a similar capacity;
• Extensive experience in brand management, content, social media, and customer and market insight in LATAM with an in-depth understanding of the social and digital space;
• Familiar with HootSuite or other social media publishing tools;
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, and YouTube, and as of social media best practices, and regional, and global trends;
• Fluency in English, with impeccable verbal and written communication skills;
• Experience with executing and implementing channel and audience research;
• Superior internal & external communication & cross-functional stakeholder management skills;
• Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment;
• Good time management with an eye for perfection & a strong operational background.

Good To Have:

• Prior experience in the tech, travel, or telecommunications industry;
• Certificates and courses in digital marketing and research methods;
• Knowledge of eSIM and GSMA-related technologies and services.