The Modern Freelancer | Fully Remote

The Modern Freelancer is a US-based media group producing content for freelancers. We publish a weekly newsletter, a blog, and social content read by thousands of freelance marketers, and we license our brand and audience to B2B companies whose ideal customer is a freelancer. Leading brands run ads through our whitelisted page so their creative feels native to the audience, not like a brand pitch from a stranger. You can learn more about our B2B media offer at themodernfreelancer.com/b2b-media.

We're hiring a full-time Graphic Design & AI Content Specialist to own static Meta ad production for our client roster.

The Role

You're a graphic designer first. Figma is your home base. You understand layout, typography, hierarchy, and what makes a static ad stop the scroll on Meta. You also know your way around AI image tools, and you use them to move faster and unlock visuals that would otherwise take a photoshoot and a budget to produce.

You'll work closely with our creative strategist, who delivers briefs, copy and references. You'll turn those into ads that stop the scroll.

Key Responsibilities

Design native-style, performance-driven static Meta ads for our clients (1:1 and 9:16 formats)

Work from creative briefs and turn them into multiple ad variations, fast

Use AI generation tools (Midjourney, nano banana, and whatever else is in your stack) to produce assets that would otherwise require custom photography

Adapt brand assets into ads that feel native to the feed, not polished to death

Sit in on weekly performance reviews so you see what's winning and what's losing, and adjust your output accordingly

Flag your own creative ideas. If you spot an idea the brief missed, you say so.

Required Skills & Experience

Strong graphic design fundamentals with Figma as your primary tool

Daily fluency with AI image tools (Midjourney, nano banana, DALL·E, or equivalents) used to support real client work, not just experiments

Strong understanding of branding, layout, typography, and visual storytelling

Experience designing for social media and paid digital campaigns, especially Meta

Excellent file organization and communication habits (you can juggle multiple clients without anything slipping)

What We're Looking For

Three things, in this order.

1. A designer who understands aesthetics AND performance. Pretty doesn't equal effective. You know that a 3 second scroll-stop matters more than a perfect grid. You can defend your design choices with reasoning, not vibes.

2. AI fluency, not AI obsession. AI is part of your toolkit, not your whole identity. You reach for Midjourney when it's the right tool, and you reach for Figma when it's the right tool. You're not trying to AI-generate everything.

3. A self-starter who owns their work. You don't need a tight brief for every output. You ask sharp questions when something's unclear and fill in the blanks with judgment when it's not.

What We Offer

Full-time role with real ownership of the creative output

Premium B2B clients spending $30K to $100K+ per month on Meta ads

Direct mentorship from a team who's run hundreds of millions in Meta ad spend

Creative freedom and a fast-moving environment

Clear growth path as the agency scales

Competitive salary based on experience

How to Apply

Share your portfolio of static ad work (Meta ads preferred), with at least 2 examples where AI tools played a role in the final asset

A 60 second Loom on why this role fits

Include "Popcorn" in your subject line

Shortlisted candidates will receive a test project as the next step before an offer.

Work Location: Fully Remote