Responsibilities

• Modify content and make copy changes to support A/B testing or new creative launches
• Create new messages from existing email and app templates
• Extensive knowledge of personalization and aligning to consumer behavior
• Execute tests that support key hypotheses; deliver reporting to the team for further analysis
• Partner with internal teams and vendors to execute campaigns
• Pull and compile campaign reporting accurately for consumer engagement campaigns
• Knowledge of liquid code and how to personalize communications

Requirements

• 5+ years of professional experience working with marketing automation platforms
• Strong computer skills; proficient with spreadsheets and creating slide decks
• Technically savvy with a strong ability to edit any/all HTML and extensive responsive coding ability
• Experience with an email and/or app notification platform, specifically campaign setup, list segmentation, personalization, and automation
• Action-oriented and able to act intuitively while following established processes
• Bachelor’s degree
• B2+ English level