📌 Role: Social Media Strategist
🌎 Location: Worldwide – Fully Remote
🏢 Department: Marketing – Branding
🎓 Experience: 3+ years in social media strategy
🌐 Language: Fluent English; Portuguese or Spanish is a strong plus

📋 General Description
Worldpackers is looking for a Social Media Strategist to own the strategic layer of its social presence, defining content pillars, the master calendar framework, channel roadmap, and reporting systems. The role focuses on connecting social media strategy to business outcomes such as sign-ups, waitlist adds, deposits, and purchases, and is expected to evolve into a Team Lead position over time.

📋 Key Responsibilities
• Own the social strategy across brands, markets, and languages.
• Define content pillars and the master content calendar framework.
• Develop the channel roadmap across Instagram, TikTok, YouTube, and other platforms.
• Design reporting frameworks and analyze performance to guide strategy.
• Define meaningful engagement metrics by pillar and platform.
• Design and manage the creator program for roughly 20 rotating creators per month.
• Streamline creator contracts with Legal and Finance.
• Own the social listening framework and social/CRM playbook.
• Establish planning, approval, and publishing workflows and coordinate with creative, legal, and reporting teams.

🎯 Requirements
• 3+ years of social media strategy experience, ideally within a marketplace, subscription, or two-sided platform.
• Experience building content-pillar frameworks and calendar systems for teams to execute.
• Strong data fluency across engagement, reach, and conversion metrics.
• Experience designing or managing creator/influencer programs with 10+ concurrent creators.
• Fluent English.

⭐ Nice to Have
• Experience with Sprout Social, ManyChat, or comparable social/CRM tools.
• Background in travel, marketplace, or community-driven consumer brands.
• Previous people-management experience or readiness to grow into a Team Lead role.