As the Integrated Marketing Manager, you'll be the linchpin of our marketing ecosystem, orchestrating cohesive strategies across all channels to maximize brand awareness, marketing efficiency, and revenue. This role requires a versatile marketing professional who can seamlessly blend creativity with data-driven decision-making.
Key Responsibilities
- Develop and execute comprehensive, integrated marketing campaigns that align with our brand voice and business objectives
- Oversee and optimize our integrated marketing campaigns across paid social, lifecycle (email/sms), organic social, new product development, and more
- Lead product launch strategies, ensuring consistent messaging and maximum impact across all channels
- Analyze campaign performance, consumer insights, and market trends to inform marketing strategies
- Coordinate with cross-functional teams to ensure seamless integration of marketing initiatives
- Project manage all integrated marketing efforts across all relevant departments
Qualifications
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- 3+ years of experience in the e-commerce or CPG industry (do NOT apply if this is not you)
- Proven track record of developing and executing successful omnichannel marketing campaigns
- Deep understanding of digital marketing channels, including paid social, organic social, email marketing, and content marketing
- Strong analytical skills with experience in data-driven marketing and ROI optimization
- Proficiency in marketing technology stack, including CRM systems, marketing automation tools, and analytics platforms
- Experience with e-commerce platforms, particularly Shopify
- Excellent project management skills and familiarity with collaboration tools like Notion
- Clear communication and leadership skills, with the ability to influence stakeholders at all levels
Ideal Candidate
You're a marketing polymath who thrives in a fast-paced environment. You have a keen eye for detail and a talent for seeing the big picture. You're equally comfortable diving into data analytics and brainstorming creative campaigns. Your organizational skills are top-notch, and you have a knack for juggling multiple projects without dropping the ball. You're passionate about e-commerce and stay ahead of the curve on digital marketing trends.
Email your resume to applicants@javycoffee.com and put the name of the biggest E-Commerce / DTC brand that you worked with in the Subject line.