This is an incredible remote opportunity to work for a US-based company.

What You'll Do

• Develop and execute effective email and SMS marketing strategies tailored to the unique needs of clients.
• Leverage Klaviyo's platform capabilities to create, send, and analyze email and SMS campaigns.
• Create custom audience flows based on customer journeys, engagement with communications and audience behavior and ongoing learnings and optimizations.
• Implement A/B testing methodologies to optimize messaging, design, and timing for maximum engagement and conversion.
• Collaborate with account, strategy, paid media, and web analytics to contribute to ongoing, holistic campaign recommendations to support the larger marketing and business goals for clients.
• Clearly communicate the how and why behind decisions, and their impact to team members and/or clients that may not have expertise in email or digital marketing.
• Analyze campaign data and user behavior to refine targeting, messaging, and segmentation strategies.
• Liaise with clients to understand their brand voice, objectives, and key performance indicators (KPIs), and provide regular updates on campaign performance.
• Provide clean and comprehensive reports showcasing campaign performance, key insights, and actionable recommendations.
• Ensure all email and SMS campaigns adhere to industry best practices, regulatory guidelines, and privacy regulations.
• Manage email deliverability.
• Manage the day-to-day relationships with all email & SMS vendors.
• Define email & SMS KPIs and oversee analysis and competitive benchmarking to improve email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates.

What You Need

• 6+ years experience as an email marketing specialist in an agency environment.
• Expert with Klaviyo or similar email/SMS marketing platforms (3+ years).
• Experience in CPG and Shopify is desired, but not mandatory
• Expertise in email and SMS fundamentals: segmentation, list growth, data management, touchpoint mapping, KPIs, etc.
• Familiarity with email deliverability best practices and compliance requirements.
• Strong A/B testing experience and data-driven decision-making skills.
• Knowledgeable in building out loyalty/rewards programs.
• Strong project management skills, including management of agencies and vendors to ensure execution.
• Excellent communication skills for client interactions and reporting.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment.
• Ability to succeed in a fast-paced, dynamic environment.

Salary & Perks

• Competitive salary.
• This is a full-time, long-term position.
• The position is immediately available and requires entering into an independent contractor agreement with TLNT.
• Work from home.
• Monday through Friday, 8am to 5pm (+/- 2 hour accepted) - PST.
• Additional perks.