Product Marketing Lead

Fast

Full Time
📈 Marketing
paid marketing
Remoto 🌎
Apr 5

Company Mission


Our mission is to make buying online faster, safer and easier for everyone. Fast Login and Fast Checkout enable a one-click sign-in and purchasing experience that makes it easier for people to buy and merchants to sell. The company’s products work on any browser, device or platform to deliver a consistent, stress-free purchasing experience. Fast is entirely consumer-focused and invests heavily in its users’ privacy and data security. Headquartered in San Francisco but open to globally remote, we are a founders-led, privately held company funded by Stripe, Index Ventures, Susa Ventures and other world-class investors.


We are committed to diversity and inclusion, and demonstrate our values through equitable pay, fantastic benefits, and access to all reasonable accommodations. 



Summary

 

We’re looking for a Product Marketing Lead to join the Marketing Team at Fast. Product marketing is going to be a key pillar of our marketing strategy as we engage both sellers and buyers to adopt our 1-click login and checkout experience. This role is an opportunity to take this marketing program from zero to one, drive the strategy, development and execution of our go-to-market campaigns, and deliver measurable business impact.

 


Role

  • Lead the product marketing team and drive the strategy, development and execution of our story-telling, go-to-market and product marketing campaigns for Fast products
  • Maintain laser-focus on the customer and customer journey and leverage research and customer insights to develop product messaging and positioning that resonates
  • Define the strategy, goals and measurement methods for effective customer acquisition, engagement, upsell and retention strategies
  • Champion the customer journey and work cross-functionally with marketing, sales, product, design and data teams to improve the customer conversion funnel – from the website to product launch events to customer testimonial videos
  • Develop industry narratives, playbooks and customer case studies to empower a rapidly growing sales force to close more deals, faster, and at a higher lifetime value. Proven track record in developing highly effective sales presentations and collateral.
  • Partner with our product teams to bring new products to market that have high business impact and launch products to seller and buyer audiences that increase share of wallet
  • Analyze the results of all campaigns while finding opportunities to improve and optimize the performance going forward and share big picture learnings with the marketing team
  • Communicate program results to the marketing team and company more broadly, publish program dashboards, and measure the downstream impact of campaigns in terms of pipeline and revenue generated

Requirements

  • 8+ years of marketing experience at high growth companies
  • 3+ years of management experience developing and mentoring direct reports
  • Deep experience journey mapping and developing lifecycle marketing programs 
  • Extensive experience working with different performance tools and channels
  • Strong analytic skills and experience working with paid marketing channels and data 
  • Ability to translate complex concepts into simple, clear and intuitive language
  • Customer focus, with a deep understanding of the product offering
  • Growth mindset, adaptability, and a drive for continuous improvement


Benefits of life @ Fast


*Fast Flex allows all of our employees to choose where they want to work: our office (when open), their home or any place else in the world.

*Early stage well-funded company with innovative engineering and product culture

*Inclusion and diversity as a company priority 

*Competitive compensation packages 

*Comprehensive benefits (including 99% of healthcare cost and 401k matching)

*Home office reimbursements and snack deliveries (and awesome swag!)

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