Paid Marketing Manager


Full Time
📈 Marketing
Brasil 📍
Remoto 🌎
Jun 25

Company Description:

Pipefy is one of OpenView’s fastest growing tech companies and is recognized in Gartner’s 2020 Market Guide for Intelligent Business Process Management. Pipefy is a cloud-based, no/low code platform that empowers managers and citizen developers to design, build and automate all processes and workflows. Through a simple Kanban-type interface, companies can achieve process excellence without the need for IT, technical skills, or professional services. For customer processes with complex multi-stakeholder workflows requiring integration to core and vertical/delivery systems, Pipefy has 500+ integrations and an open API to orchestrate and further automate front and back-office business processes. Founded in 2015, Pipefy has helped thousands of companies around the world solve business problems on their own. Today, over 3000 companies in 150+ countries use Pipefy, from startups to industry leaders such as Accenture, Visa, GE, and Volvo.

What you'll do:

● Develop and oversee all aspects of our digital marketing tactics including paid acquisition, optimization of paid marketing website

● Monitor our paid campaign performance and create clear reporting and update cadences

● Continuously test and optimize for improving business KPIs in paid marketing

● Create our Digital strategy and own point-of-view around digital marketing optimization

● Manage Paid Marketing team and create frameworks for Pipeline generation and New ARR

● Coordinate with our Data Team to evaluate important metrics that affect our KPI, product sign-ups and target audiences

● Work cross-functionally with marketing, product and sales to address gaps in our existing digital strategies and identify new areas for growth

● Manage digital marketing budget across various channels, team, contractors and technology

What you need to have:

● 5-8 years of Digital Marketing experience including Paid Media and Website Optimization, preferably at a product-led growth company in SaaS

● Proficiency in GA, Mode, Hubspot (or comparable Marketing Automation platform) and Salesforce

● Ability to communicate effectively with stakeholders across the marketing organization

● Detail-oriented and accurate; enjoys problem

solving and being challenged

● Works well under deadlines, with the ability to identify and communicate issues quickly


  • Health Insurance
  • Life Insurance
  • Dental Insurance
  • Flexible Meal Allowance
  • Psychological Assistance
  • Yoga & Meditation
  • Gym Pass
  • Labor Classes
  • Individual Funeral Aid
  • Maternity / Paternity Leave
  • Babysitting / Early Preschool Allowance
  • Vet Allowance
  • Birthday PTO
  • Education Allowance
  • Udemy
  • Coworking Space
  • Subsistence Allowance
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