Sales Funnel Optimization: Support and improve all stages of FlyFlat’s sales funnel, from lead generation to conversion. Collaborate with the Head of Growth to implement efficiency improvements at each step.
Product and Campaign Launches: Plan and execute product and campaign launches alongside FlyFlat leadership, ensuring seamless implementation and monitoring.
Cross-Functional Projects: Manage and execute diverse projects involving marketing, technical, and creative teams. Coordinate resources, deliverables, and timelines.
Campaign Management: Oversee email marketing, newsletters, paid media, partnerships, and co-marketing efforts. Provide actionable reports on campaign performance and collaborate on optimization efforts.
Customer Experience Enhancement: Ensure FlyFlat’s website provides an optimal booking experience. Work with the Head of Growth to implement user experience improvements.
Analytics & Metrics Management: Utilize tools like Hotjar, HubSpot, and Zapier to track key growth metrics. Analyze data to drive improvements in growth initiatives.
Technology Integration: Identify and implement new tools to enhance marketing, sales, and customer success processes, in collaboration with the technical team.
Partnership Development: Assist in partnership development, including helping with business expansion efforts in New York and other key markets.
Qualifications:
Minimum 3 years of experience in marketing, growth, or product teams.
Proven experience working on complex projects from scratch, demonstrating ownership and execution.
Experience with CRM and marketing automation tools such as HubSpot, Hotjar, Zapier, or Make.
Fluent in written and spoken English and Spanish.
Strong technical aptitude and the ability to collaborate with technical teams.
Ability to travel 2-5 times per year for specific projects or business development.
Nice to have experience:
Experience in UX design.
Paid media and performance marketing experience.
Background in managing or running media campaigns.