Growth SEM Manager

Toptal

Full Time
📈 Marketing
SEM
Remoto 🌎
Sep 10

About Toptal


Toptal is a global network of top freelance talent in business, design, and technology that enables companies to scale their teams, on-demand. With $100+ million in annual revenue and over 40% year-over-year growth, Toptal is the world’s largest fully remote company.


We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.


Position Description


As an SEM Manager, you will be a pivotal part of Toptal’s Growth Marketing team. You will oversee the management of Toptal’s paid search campaigns, with the objective of acquiring additional quality clients. You will work alongside the Senior SEM Manager to tackle all aspects of the channel from strategy to execution to analysis.


This is a remote position that can be done from anywhere. Due to the remote nature of this role, we are unable to provide visa sponsorship. Resumes and communication must be submitted in English.


Responsibilities

  • Maximize SEM-driven revenue by providing Toptal with a steady stream of high-potential prospective clients.
  • Own SEM channel budgets and manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting.
  • Constantly ideate new ways to grow and improve channel efficiency.
  • Work with members of Growth, Product, Content, and Analytics teams to maximize the value provided by SEM.
  • Ensure SEM is running in accordance with industry best practices and immaculate long-term tracking.

In The First Week, Expect To

  • Maximize SEM-driven revenue by providing Toptal with a steady stream of high-potential prospective clients.
  • Own SEM channel budgets and manage all day-to-day operations, from campaign strategy to execution, analysis, and reporting.
  • Constantly ideate new ways to grow and improve channel efficiency.
  • Work with members of Growth, Product, Content, and Analytics teams to maximize the value provided by SEM.
  • Ensure SEM is running in accordance with industry best practices and immaculate long-term tracking.

In The First Month, Expect To

  • Familiarize yourself with our current SEM strategies and areas for growth.
  • Have a good understanding of Toptal’s historical SEM performance, including seasonal trends and major past experiments.
  • Develop an understanding of the niche opportunities in Toptal’s verticals.
  • Take partial ownership of the SEM channel.

In The First Three Months, Expect To

  • Launch and evaluate your own SEM growth ideas.
  • Deliver successful growth marketing strategies that can be further iterated and replicated.
  • Work closely with other teams on cross-channel initiatives.
  • Develop a thorough understanding of Toptal’s SEM growth process.

In The First Six Months, Expect To

  • Demonstrate significant impact on SEM channel growth and cost-efficiency improvement.

In The First Year, Expect To

  • Become Toptal’s expert in all things related to the SEM channel. You will hold a pivotal role in generating company revenue and maintaining the company’s hypergrowth.

Requirements

  • Bachelor’s degree in Business, Mathematics, Engineering, or equivalent.
  • Expertise in paid search, with 3+ years of experience with annual SEM budgets in excess of $1M.
  • Experience in the end-to-end ideation, implementation, analysis, and promotion of growth strategies.
  • Experience in day-to-day management of legacy search campaigns with a focus on long-term performance and improving cost efficiency.
  • Experience with A/B testing strategies.
  • Experience with summarizing results into slide decks.
  • Experience presenting to large teams and executives.
  • Impeccable writing and communication skills in English.
  • Experience working with a number of stakeholders, both internal and external, across time zones and geographies.
  • Comfort with a fast-paced and often rapidly-changing environment with a strong emphasis on individual contributions and execution excellence.
  • Innate curiosity and willingness to learn, and an obsession with growth performance.
  • Bonus: Experience with B2B growth marketing (longer revenue funnels).
  • Bonus: Familiarity with the software engineering industry.
  • This is a remote position that requires a motivated self-starter. No one will monitor your working hours but you will be expected to consistently contribute value and deliver results.
  • You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.


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