Do you have Taboola and Outbrain Experience?
Have you managed ad budgets over $20,000/Month?
Do you absolutely love digging into the data and problem-solving your way into ROI-positive campaigns?
Would you like to be a part of an energetic and dedicated team of result-oriented direct-response advertisers with 10+ years of experience?
Then read on!
Lavin Media is expanding rapidly and we are looking for the right person to join our growing team.
Lavin Media builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our clients’ products or services — we build exceptional long-term marketing solutions within the context of permanent partnerships. We are a fast-growing performance agency and we offer a unique combination of technology and human capital, with highly skilled creative design and media buying teams working together to deliver exceptional advertising results for the clients.
It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading services and customer experiences. We invite you to join us in this exciting journey of rapid growth!
The Digital Marketing Specialist (Taboola, Outbrain) is responsible for negotiating and buying advertising inventory.
He/she thrives in building, maintaining, and optimizing digital advertising campaigns and has an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
- Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.
- Manage budget allocations and bid parameters to deliver the most efficient results.
- Active (daily) awareness of campaign performance.
- Test new ideas based on insights gained from campaign management.
- Proactively and effectively optimize media buys utilizing KPIs.
- Ensure that campaign KPIs and objectives are met both near and long term.
- 4+ years experience in digital-performance marketing with a focus on media buying.
- 2+ years of Taboola and Outbrain advertising experience.
- Yahoo Gemini (Verizon Media Native) experience is a big plus
- Advanced knowledge of Google Analytics.
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
- Solid analytical skills and ability to make decisions based on data - A MUST!
- Organizational and multitasking abilities.
- High-level Excel/Google Sheets proficiency.
- Knowledge of basic statistics.
- Good eye for design and creative assets
- Be open to a long-term working relationship (2+ years).
- Availability during working hours: Monday-Friday 9 am - 6 pm EST time zone.
***NO agency owners, NO sub-hire!!!***
Unlimited growth opportunities at speed with a group of smart, like-minded people;
Training on other marketing channels. Opportunities to learn and grow outside of your core responsibilities.
Flexible working hours. 100% remote job
If you believe you are the right candidate for the job, we'd love to hear from you!