May 27, 2025
Shanghai world expo exhibition & convention center
Since its inception in 2017, ITB China has established itself as a vital platform for global travel suppliers aiming to connect with the burgeoning Chinese travel market. The 2025 edition will feature over 850 top buyers from Greater China and 200 international buyers, encompassing various sectors such as leisure travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), corporate travel, and travel technology.
Participants can engage in pre-scheduled appointments, attend diverse networking events, and utilize a state-of-the-art matchmaking system designed to enhance business opportunities. Concurrently, the ITB China Conference will offer insights into the latest industry trends, technological advancements, and market dynamics, providing attendees with valuable knowledge to navigate the evolving travel landscape.
The event is set to attract over 15,000 trade visitors and facilitate approximately 17,500 pre-scheduled meetings, underscoring its significance in the global travel industry. Exhibitors will have the opportunity to showcase their products and services, establish new partnerships, and gain a deeper understanding of the Chinese travel market's nuances.
For more information or to register as an exhibitor or visitor, please visit the official ITB China website.