ITB Berlin 2026 – The World’s Leading Travel Trade Show®

ITB Berlin 2026 marks the 60th edition of the world’s leading travel trade show, serving as a global marketplace and think tank for the tourism industry. Over three days, trade visitors can meet destinations from more than 180 countries, explore segments such as leisure travel, business travel, luxury, adventure, LGBTQ+ travel, medical tourism, and travel technology, and attend the ITB Berlin Convention under the forward-looking motto “Leading tourism into balance.” The show combines a large exhibition area with high-level keynotes, panels, workshops and networking events, offering insights into trends like sustainability, digitalization, new business models and changing traveller behaviour.